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Your guide to the exciting world of the mobile Web: facts and figures, interviews with industry leaders and practical advice about all things mobile.
Article: "Mobile internet growth has just tapped the surface"
The global mobile advertising market is expected to surge to US$17.6 billion in 2015, from US$1.5 billion in 2010
HTML5 mobile sites bring 300 percent traffic increase for Yamaha
Mobile Marketer reports on how Yamaha is using mobile to engage consumers as well as drive interest and sales
UK sees huge mobile web traffic growth
Analysis in late 2009, found 0.02 per cent of UK traffic was from mobile devices; as of July 2011, mobile traffic accounted for 12.59 per cent.
Finance sector’s mobile ad spend up more than 1,000pc
The leading U.S. verticals by mobile advertising spend are retail and restaurants, telecommunications, finance, entertainment and automotive.
Mobile will be primary device for entertainment needs
Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons.
QR codes offer affordable mobile marketing option
Mobile marketing for homebuilders is becoming more affordable and effective with QR Codes, which enable builders to create an interactive experience
Mobile marketing, advertising through digital print, mobile TV on pace to reach new heights
PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
Mobile banking re-activating dormant Internet accounts - Barclays
Barclays is now experiencing an upsurge in interest as smartphone sales boom and customers become more reliant on their handheld devices for accessing information on the go.
Unilever misses mark on mobile ad campaign
In mobile ad campaigns the majority of the time, the click-through goes to a standard PC URL page and the mobile customer breakage is significant and return on investment effectiveness is reduced.
Local Search Revenues May Top $8 Billion in 4 Years
“BIA/Kelsey forecasts local search advertising revenues to increase from $5.1 billion last year to $8.2 billion by 2015.”
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