Premium Names FAQ
- What is a premium name?
- How was the list created?
- What is the objective of the premium name list?
- When will the Premium Names be made available to the general public and how will they be allocated?
- Why has dotMobi chosen to allocate premium names by auction and RFP?
A: The premium name list is a compilation of commonly used (“generic”) words and phrases which dotMobi (mTLD, Ltd.) has set aside for equitable allocation using other than a traditional first come first serve basis.
A: The premium name list was primarily created using objective criteria compiled through third-party sources. Although the original compilation was composed primarily of English words and phrases, a subset of these words and phrases were translated into additional core languages. In creating this premium name list, dotMobi sought the input and feedback from its Policy Advisory Board (PAB) which approved the framework that dotMobi has followed.
Q: What is the objective of the premium name list?
A: To create a more leveled playing field in the allocation of these names, increase the likelihood that these domain names would more promptly provide the mobile community with new features and services, optimize the user experience and preserve the stability and security of registry operations.
Q: When will the Premium Names be made available to the general public and how will they be allocated?
A: Now that the four-week Premium Name Application Process for Trademark Holders (see below for details) has concluded,, dotMobi will commence allocation of the remainder of Premium Names in batches over the next couple of years using an equitable allocation process.
A subset of the premium names will be sold via a Request for Proposal [RFP] process. RFP submittals will be evaluated for benefit to mobile users. The remainder of premium names will be sold via auctions, both live and online. Additional information is available here.
Q: Why has dotMobi chosen to allocate Premium Names by auction and RFP?
A: Premium Names are valuable names within the domain space. An auction process allows a Premium Name to go to the highest bidder; however, the purpose of an RFP process is to level the playing field, to ensure content-rich dotMobi sites and to ensure the delivery of new products and services to the mobile community. Both allocation processes have ICANN approval.
